White Elephant Trust - Case Study
A community where every young person has a sense of identity and belonging.
PROMO VIDEO - BRAND AWARENESS
The goal of this promo video was to showcase White Elephant’s new brand and address confusion about the organisation’s services.
Results: 16k organic reach, 13k target audience reach, 3k engagements, and 1k Post Clicks in Facebook.
PROMO VIDEO - IMPACT MEASUREMENT
The goal of this campaign was to celebrate White Elephant Trust’s young participants and to capture the organisations impact. Video is great for most online platforms and an easily accessible format for funders / stakeholders.
Results: Collectively this video series resulted in 74k reach, 3k engagements, 9.5k clicks. Tane and Aka’s video individually resulted in 23k views, 247 shares and 312 likes in Facebook.
White Elephant Trust was struggling to connect with its target audience online. I created a fresh, user-friendly, accessible website designed to actively engage them.
Results: Increased target audience visits by 171%, page views by 330%, average session duration by 700%
PROMO VIDEO - FUNDERS & SPONSORSHIP
The goal of this video was to provide a fun way for funders and stakeholders to simply understand what White Elephant has been up to this year and to get them onboard and excited about our brand new purpose statement.